Post Production is NOT an afterthought

Why is it that Producers treat Post Production as an afterthought?   As in, “I need to spend all my money on Production so it looks great, but the editing we can do on the cheap.”   The editor is the LAST person to touch your film.   As in the person who will make or break your …

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The “Future” of editing

Yesterday was a whirlwind day. Started off early at a breakfast meeting with the top level executives of Avid and ended with the always entertaining Supermeet. Ok, maybe this year’s Supermeet was a little more entertaining than most. Let’s start with this morning. For the first time I can truly say that “Avid is listening.” …

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